Today, in the world of E-commerce, it is very important for your small and medium scale business to have an exceedingly well website. It is through a website that a potential client turns into a long-term customer; since they are often the first mode of communication between the two parties. Websites, thus, play a key role in enhancing not just your revenues but also your goodwill.
To enhance and modify a website for a developing business Web Design and Web Development play a crucial role. However, people often mistake them to be synonymous. They are not! They have major differences. Let us evaluate the two together and understand what each entails.
A web design tends to focus on the aesthetics aspects of a website, or even an application for that matter, rather than focussing on the intricacies and technicalities that make up a great website. A web design tends to focus on colors, layouts, graphics, and the appearance of the website/application, as well as the information flow. The user interface (UI) and user experience (UX) play a key role here. The following are the tools through which enable a great web design-
- Adobe Illustrator and Adobe Photoshop (Adobe Creative Studio)
- Logo Design
- Graphic Design
- Formatting and Layouts
- Call to action buttons
- Storyboards and wireframes
- Color palettes
On the other hand, web development focuses on the codes that make the website workable and functioning. It makes a website live. Coding forms an essential part of web development. This is not just restricted to a website, but also an application. Web Development, unlike web design is not limited to the appearance of a website. Thus, the only agenda in a web development process is to make sure the website is functional.
There are two aspects in a web development process- Front-end and back-end. While the front-end web development deals with determination of code essential for a website to be presented in terms of designs and layouts which are developed by a web designer. The back-end developer deals with the management of database, through programming language tools to enhance the functioning of a website.
Both Web development and web design require a certain understanding of the mechanics of programming. However, the web development process relies on programming more than anyone else. The designers are free in this aspect as they are not required to build codes. However, both tend to focus on the feasibility and satisfaction of the end-user.